Mia brand swot analysis

April 27, For businesses, branding and marketing are important aspects for growth and sustainability.

Mia brand swot analysis

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The line comprises two distinct designs directions — one in the modern and another in the ethno contemporary space. Mia is meant for women on the go, who are engaged in various professions and have a well-established accessory ensemble, unfortunately excluding jewellery.

Tanishq is best suited to understand the needs of these consumers and has put together a wonderfully crafted, well designed jewellery collection, which will make them love to go to work. Mia has over designs priced at Rs 5, onwards and the collection is available across the Tanishq outlets in over 76 towns.

The objective is to take jewellery wearing occasions beyond weddings and special events. Kulhalli ,vice president retail, marketing and merchandise believes targeting the five million working women is enough opportunity as increasing aspiration levels and the number of women entering the workforce will drive spending.

The new sub-brand will also help open up a new consumer age group, in a jewellery market where bulk of the sales is in the age group. Based on 2 design directions, Quest no beginning and no end — Infinity and Blossom Born to Blossom — Born to Shine — Floralthis collection is truly a winner at work.

Truly capturing the essence of the urban, independent working women, Mia is inspired by the individuality of each one of you and truly projects power, confidence and taste.

It has a young and modern approach and designs are urban chic. Affordable price ranges are starting from 3. Advertising strategy is strong and convinces the audience.

Market expansion is good, available at various outlets Weakness 1. Gold Perception — Since gold is usually considered as an investment and the gold prices are volatile.

Gold buying is mainly considered a ritual for occasions like wedding and other important functions.

Mia brand swot analysis

Target audience is the working class woman in India, around 5 million woman are working in India in Tier 1 and Tier 2 cities so it is a great opportunity. With Globalization, lot of opportunities in the international market.

It is a sub brand of Tanishq the leading jwellery makersand has good market share in Indian jwellery industry. Tough competition with other jwellery brands. Local jwellery shops 3.

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