The demand changes as a result of changes in price, other factors determining it being held constant. We shall explain below in detail how these other factors determine market demand for a commodity.
Online Jewellery Market India Gold rules in India The preference of Indian consumers for traditional low-margin gold jewellery products is based on long entrenched cultural drivers Gold forms a bond of affection from generation to generation.
It has been central to the celebration of marriage in India for a very long time. Gold in India is also universally valued a store of wealth.
That is the other major driver of demand. Gold jewellery products provide a tangible way to preserve wealth while at the same time serving the cultural function of providing decoration and displaying wealth. Indian consumers will always favour gold above other jewellery materials because of its dual role.
Nevertheless, rising purchasing power gives them the opportunity to buy complementary jewellery such as platinum jewellery and diamond jewellery. Overall, society in India is modernizing and becoming less traditional.
Consumers have shown a willingness to amplify traditional demand for gold jewellery with purchases of jewellery made from other precious materials like diamonds and platinum.
At steady gold prices, demand for such products will grow faster than demand for gold jewellery products simply because it is still in the nascent stage.
Push factors helping consumption of complementary jewellery in India Push factors in recent years have had greater impact on consumption trends of alternative jewellery in India. For the most part, the product mix for jewellery retailers is a key determinant of profitability. Therefore, on one hand, gold jewellery sales - for weddings, in particular - will continue to generate volume growth for jewellery retailers.
On the other hand, platinum and diamond jewellery sales will generate margin growth. In particular, the shift to more profitable diamond jewellery has been smooth because India is the world's dominant processor of rough diamonds. India has almost a monopoly position in the processing of small size and small value diamonds.
Nevertheless, selling diamond jewellery is comparatively complex because it requires consumers to have at least passing knowledge of the 4Cs of diamond jewellery - colour, clarity, cut and carat. Without doubt, this has been a significant barrier to sales growth in India and other nascent diamond markets since diamond jewellery is traditionally expensive.
Fortunately, establishment of organized retail chains in India has given Indian jewellers the platform to educate consumers about diamond jewellery. Furthermore, the introduction of certified diamonds has increased trust and made diamond valuations more transparent.
Gold and diamond jewellery demand by region Source:most important factor is reliable quality of the mobile phone brand and the other factor is user-friendliness of the brand of the mobile phone. Likewise, Das () conducted an empirical research based on survey method on factors influencing buying behavior of youth consumers towards mobile handsets in coastal districts of Odisha located in India.
In contrast to the market, where production is relied on consumer's demand, consumer is not a vital factor to the command economy. Factors that influence the demand for mobile phones. Mobile phone markets are one of the most turbulent market environments today, due to increased competition and change.
Factors Affecting Consumer Buying Behavior of Mobile Phone Devices Mesay Sata the world greatly influenced by those different factors affecting mobile phones purchase decision. These most important factor is reliable quality of the mobile phone brand and the other factor is user-friendliness of.
Residential Housing Demand in India. idea of the tentative list of factors affecting housing demand, we can proceed to. investigate the impact of more variables. What factors affect the demand of mobile telephone products?
affecting the demand of mobile telephone products. The case study that will be included is the current state of the UK mobile telecommunications market. The operators to be examined are the four major operators in the UK: BTCellnet, One2one, Orange and Vodafone.
Factors that Determine the Demand and Supply. There are some factors that can influence the demand and supply of Samsung mobile phone. The first one to influence the demand of the mobile phone is the price. For different person they have different view of the price. For most of people, mobile phone is just a thing can contact with others, so that they don’t need new updated mobile phone.